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How to Evaluate the ROI of Psychometrics – Pakeezah Rajab & Jani Wiggett

2 November 2023 from 17:00 – 19:00 SAST

As organisations increasingly recognise the importance of assessing and understanding human behaviour in various domains, the need to scientifically calculate the Return on Investment (ROI) of psychometrics has become crucial. This webinar therefore provides an overview of benefits of using validated psychometric assessments, such as improved hiring, reduced turnover, and increased organisational effectiveness before delving into the need for a rigorous and scientific approach to measure the ROI of psychometrics. Challenges faced in measuring ROI, such as the complexities of attributing outcomes solely to psychometric assessments, obtaining objective performance metrics, and choosing specific ROI calculation methodologies are addressed. The webinar concludes on the note that the potential impact of scientifically calculating the ROI of psychometrics should not be understated, given that such evaluations enable organizations to make informed decisions about the use and investment in psychometric assessments, ensuring they are cost-effective and contribute to organisational success.

Pakeezah Rajab is the Senior Researcher at JVR Psychometrics and the 2022/2023 Chairperson of the PsySSA Division for Research and Methodology. Her PhD topic is non-intellectual factors that influence mathematics performance in South Africa. She has experience applying psychometric results to a variety of contexts, including schools, private practice, higher education, and corporate environments. Pakeezah has worked on numerous projects that developed, validated and/or standardised assessments for use by the South African population – including aptitude, personality, values, career guidance and emotional intelligence. Her research interests include cognitive functioning, student performance and assessment development.

Jani Wiggett completed her Masters degree in Industrial Psychology at the University of Johannesburg in 2008. She has been part of the JVR Africa Group for the past 14 years and is currently heading up the Research team as a Director at JvR Psychometrics. She's furthermore served as a divisional member at PsySSA’s, the SABPP and SIOPSA in the past. She is passionate about the science of psychology and in particular the role psychometric assessments can and should play in unlocking leadership potential.


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